The quality of distribution as important as quantity of distribution. They facilitate the process of exchange of goods; create time, place and possession utilities.
They collect the funds from the members, and distribute the profits amongst their members. However, with the growing economy, substantial opportunities have emerged for FMCG brands in the rural sector. And the companies that have performed strongly did so during very challenging economic times—evidence that strong products can succeed even when times are tough.
India has the largest network of cooperatives in the world with over 4 lakh cooperatives operating for different purposes. The Shakti Initiative, started back in in close collaboration with rural self-help groups, microcredit lenders, nongovernmental organizations NGOsand the Indian government — the key forces that were driving opportunity creation to alleviate poverty and enhance livelihood in rural India.
Even if a company has a product that meets the requirements of rural consumers, it will succeed only if it is is made available at the right place as and when required by the consumer.
Knowing Where and When to Innovate The Hi5 companies were also more willing to experiment with new offerings in both existing and new categories.
As retail companies get more involved in the front end of the value chain, role of secondary sales or distributors is steadily shifting from selling goods in a specific territory to being financial investors.
District level marketing societies — They deal with PMS at village level. They in turn appoint stockists and sub-stockists in order to cater to the locality-specific demands.
Marketing activities require transportation facilities. The presence of too many tiers in the distribution system increases the cost of distribution. Warana Bazaar has a yearly turnover of around Rs. Balancing Volume and Pricing Growth The Hi5 companies endeavoured to grow volumes across the market, building by nearly 19 percent in over the previous year.
E-commerce is a prime example. So even though the FMCG sector is one of opportunity, success is far from easy. The sector has been growing at an impressive CAGR of Innovation with new product launches drive growth.
Typically, an average haat has stalls. Advertising in such a highly heterogeneous market, which is widely spread, is very expensive. The distributors extend credit facilities; they follow a journey cycle and have delivery vans to service remote markets.
Also, large distributors are equipped to handle the business uncertainties such as lending out to retailers, environment management and demand management. It was setup with the objective to promote cooperative marketing of agricultural produce to benefit the farmers.
There are almost 47, haats in India. From barter system to modern transaction methods, every change was adopted by these haats. This strategy allowed them to achieve higher growth in revenue-per-store as distribution grew.
Mobile traders sell a variety of daily-need products ranging from detergent, cosmetics and personal care products to garment and footwear.DISTRIBUTION STRATEGIES IN RURAL MARKETS. Distribution strategy A one of the ways could be using company delivery vans which can serve two purposes – it can take the products to the customers in every corner of the market and it also enables the firm to establish direct contact with them and thereby facilitates sales promotion.4/4(3).
FMCG distribution model has different challenges depending upon Metro/Urban/Rural geography.
FMCG distribution is the most robust & last mile distribution model which exist in India. Model is simple any FMCG company will supply goods from its Warehouse to the distributor’s warehouse. FMCG Majors EyE rural IndIa rural India is vast with unlimited opportunities. so it’s not surprising that the Indian FMCG majors are busy putting in place a.
FMCG distribution strategies in rural India ABSTRACT In recent years, rural markets have acquired a significant part of consumer market, as the growth of economy has resulted into increased purchasing power of the rural communities - FMCG distribution strategies in rural India introduction.
HUL Distribution Model 2. HUL Distribution ModelOverviewHUL’s (previously known as HLL) products are distributed through a network of 4, redistributionstockists, covering million retail outlets reaching the entire urban population, and about millionrural killarney10mile.com are 35 C&FAs in the country who feed these redistribution stockists.
India’s largest Fast Moving Consumer Goods (FMCG), consumer durable and automobile companies are already clocking % of their annual revenues from rural markets, beating the growth rate estimates of their urban counterpart’s year on year.Download